At SAI we combine a variety of research and analytical skills with knowledge of complex business issues to develop an innovative approach that enables us to provide actionable recommendations and solutions that aid our clients in making key decisions. We, at SAI have developed and refined the methodologies of field interviewing, which is a core SAI competency. We continuously train our staff through processes that keep them updated and in tune with the latest business practices and research techniques. Information generated through primary contact constitutes a major portion of the information that we provide to our clients. Our staff comprises of qualified professionals with technical as well as business degrees along with many years of industry experience.

In India, the Middle East and other developing countries in Asia , secondary sources of information are not as readily available as in developed regions.  Even when data is available, it is often inaccurate and incomplete.

This, combined with the nascent state of maturity displayed by the markets, creates a need for a more extensive and a wider range of  field research than that required in other better documented and more developed markets.