Market assessment is vital
as a first step towards developing a strong business plan and it helps our clients
in answering questions such as:
is the market size for a particular product within a region?
are the key impacting trends and drivers in the market?
are the major suppliers and customers?
are the specific needs of the customers?
customers switch to our product and the reasons why would or would not?
· Who are the people we need to establish
contact with in the customer organization?
relationships should we build?
positioning strategy should we adopt against our
competition, both local and international?
SAIPL's market assessment studies are primarily based on in-depth field interviews
with relevant industry sources. SAIPL typically interviews personnel within purchase,
planning, sales and marketing, research, production, and finance departments in
an organization. The information thus gathered is then used to develop a multi-perspective
understanding of the market in terms of market size, growth, segmentation, leading
competitors, market share, trends and developments, drivers, future outlook, and
is the norm in any research, primary information is always supplemented by analysis
of secondary data available from on-line databases, government agencies, trade associations
and other public sources.
studies are used by our clients to identify new growth opportunities, identify and
remedy problems internally as well as externally and also to determine market potential
for new products and services.