Market assessment is vital as a first step towards developing a strong business plan and it helps our clients in answering questions such as:

· What is the market size for a particular product within a  region?

· What are the key impacting trends and drivers in the market?

· Who are the major suppliers and customers?

· What are the specific needs of the customers?

· Will customers switch to our product and the reasons why would or would not?

· Who are the people we need to establish contact with in the customer organization?

· What relationships should we build?

· What positioning strategy should we adopt against  our competition, both local and international?

SAIPL's market assessment studies are primarily based on in-depth field interviews with relevant industry sources. SAIPL typically interviews personnel within purchase, planning, sales and marketing, research, production, and finance departments in an organization. The information thus gathered is then used to develop a multi-perspective understanding of the market in terms of market size, growth, segmentation, leading competitors, market share, trends and developments, drivers, future outlook, and so forth.

As is the norm in any research, primary information is always supplemented by analysis of secondary data available from on-line databases, government agencies, trade associations and other public sources.

These studies are used by our clients to identify new growth opportunities, identify and remedy problems internally as well as externally and also to determine market potential for new products and services.